How Contractors Can Use YouTube Cards


Video can be a great way to showcase your projects and market your contracting business. One of the easiest ways to share your videos is to post them to YouTube. With the addition of YouTube cards, it's now easier to turn your viewers of your videos into customers.

What Are YouTube Cards?

YouTube Cards are interactive cards you can add to your videos. They can include an image, title, link and a call to action.

Cards give you the ability to provide and easy to find, easy to follow call to action for your videos. You no longer need to hope that people watching your video will remember your website address from your video. They don't have to look in the video description for your link. Your card can include a clickable link that allows viewers to take the action you want them to take.

How to use YouTube Cards in Your Marketing

There are many ways to use cards to market your contracting business, here are a few examples to get you started:

  1. Drive traffic to your website - Use your cards to link to your website. You can also use this strategy to drive traffic wherever you showcase your work - Facebook, Houzz, etc.
  2. Share testimonials - Do you have testimonials from happy customers? Use cards to link to those testimonials and let your customers tell the world how great you are.
  3. Build your email list - Does your website include free downloads or other resources that you use to build your email list? YouTube cards can be a great way to get more people to opt-in to your list.
  4. Build your social networks - you can also use cards to send people to your social media of choice. If you spend most of your time on Facebook, use cards to get encourage people to like your business page.

Those are just a few examples of how you can use YouTube cards to market your contracting business.

Are you already using cards in your video marketing? Let us know your favorite tips in the comments below.