Posts tagged marketing
How Contractors Can Use YouTube Cards

Video can be a great way to showcase your projects and market your contracting business. One of the easiest ways to share your videos is to post them to YouTube. With the addition of YouTube cards, it's now easier to turn your viewers of your videos into customers.

What Are YouTube Cards?

YouTube Cards are interactive cards you can add to your videos. They can include an image, title, link and a call to action.

Cards give you the ability to provide and easy to find, easy to follow call to action for your videos. You no longer need to hope that people watching your video will remember your website address from your video. They don't have to look in the video description for your link. Your card can include a clickable link that allows viewers to take the action you want them to take.

How to use YouTube Cards in Your Marketing

There are many ways to use cards to market your contracting business, here are a few examples to get you started:

  1. Drive traffic to your website - Use your cards to link to your website. You can also use this strategy to drive traffic wherever you showcase your work - Facebook, Houzz, etc.
  2. Share testimonials - Do you have testimonials from happy customers? Use cards to link to those testimonials and let your customers tell the world how great you are.
  3. Build your email list - Does your website include free downloads or other resources that you use to build your email list? YouTube cards can be a great way to get more people to opt-in to your list.
  4. Build your social networks - you can also use cards to send people to your social media of choice. If you spend most of your time on Facebook, use cards to get encourage people to like your business page.

Those are just a few examples of how you can use YouTube cards to market your contracting business.

Are you already using cards in your video marketing? Let us know your favorite tips in the comments below.

Satisfaction Surveys for Construction Companies

home-builder-surveySatisfaction surveys, as well as other types of customer surveys, are a powerful tool for marketing your construction business. Surveys can help you spot (and fix) customer service issues before they become a big problem and lead to negative word of mouth. Surveys are also a great way to collect testimonials without having to directly ask for them. When someone leaves a compliment on your survey, simply thank them and ask for their permission to use their statement as a testimonial.

There are a lot of tools that make it easy to create and share a survey online. Below are a few suggestions to help you get started.

Survey Monkey - Is an easy to use, online survey tool. Their free plan gives you 10 questions and 100 responses. If you've ever taken an online survey, there's a good chance it was powered by Survey Monkey.

Survey Planet - Is another easy to use, online survey tools. They offer unlimited surveys and responses in their free version, as well as the ability to share surveys via Facebook and Twitter.

Gravity Forms Survey Add On - Gravity Forms is a popular plugin for adding forms to Wordpress websites. If you have a Wordpress based website, take a look at Gravity Forms. It's a powerful, easy to use tool and gives you a lot of options for integrating your website forms with other tools such as credit card processing, email marketing, and accounting programs.

Google Docs - If you are a Google Docs user, you can create a survey using a Google Sheet with a form. Here is one article on how to set this up.

Getting Started

Surveys are great tools for improving and growing your business. The key is to get in the habit of using them to ask for feedback and then acting on that feedback.

Luckily, the process for creating and sharing surveys is much easier than it used to be, thanks to the types of tools mentioned above.

Do you  you have a favorite survey tool that is not listed above? Please share it in the comments below.

Image credit - Chris Potter on Flickr.

Social Media In Construction Survey

Social-media-for-constructionDo you use social media in your construction business? If so, do you ever wonder how your activities compare to your peers in the industry? Do you participate more than the average firm? Are you using the same social media channels as your peers? Are companies in some verticals more successful with social media than others?

You can find the answers to these questions and other by participating in the Construction Marketing Association's annual Social Media for Construction survey. You can participate in the survey here.The results will be shared at the 2014 Social Media Summit, September 25, 2014 @ 1 PM CST. You can also request that the results be emailed to you when you complete the survey.

This infographic presents a summary of the findings from the 2013 survey:

For more detailed results and insights from the survey, visit this blog post on the Construction Marketing Association Blog